Convert Pro is a powerful lead generation plugin for WordPress, developed by Brainstorm Force. Known for its drag-and-drop editor, mobile-friendly popups, advanced targeting, and integration with top email platforms, Convert Pro helps marketers build their email list and increase conversions with ease.
As the plugin scaled to serve thousands of customers and grew its presence across blogs, landing pages, affiliate sites, and video tutorials, the team needed a better way to manage its brand visuals.
They chose Brandy to bring order, clarity, and consistency to their growing library of brand assets.
The Challenge
Convert Pro was expanding fast, and so were the demands on its design and marketing teams.
- Brand assets like logos, icons, and templates were stored in multiple places
- Content creators had difficulty finding updated UI screenshots and graphics
- Designers received frequent requests for banners, color codes, and file versions
- Partners and affiliates often used outdated branding on their websites
- There was no central reference for approved visuals and brand guidelines
These issues led to delays in content production, visual inconsistencies across platforms, and unnecessary interruptions for the design team.
The Solution
The Convert Pro team implemented Brandy to streamline their internal brand operations and provide a better way to manage design assets.
With Brandy, they:
- Created a dedicated Convert Pro brand board with organized sections for logos, typography, colors, and screenshots
- Uploaded social media graphics, UI elements, banners, and documentation visuals
- Shared a single Brandy link with content, product, support, and marketing teams
- Provided easy-to-understand usage guidance to ensure consistency
- Updated assets in real time, reducing the risk of outdated visuals being used
Implementation
The transition began with the design and product marketing teams collecting all active assets. They uploaded these into Brandy and grouped them into labeled sections, such as:
- Logos (primary, secondary, and icon versions)
- Fonts and typography guidelines
- Brand color palette
- Feature-specific UI screenshots
- Marketing templates for social posts and ads
The team shared the Brandy link across internal documentation and onboarding materials. Since then, everyone working on Convert Pro content, whether it’s for the website, emails, tutorials, or partner kits, simply accesses the correct brand visuals through Brandy.
When new features launched or the plugin UI changed, the design team updated the Brandy board immediately.
The Results
Stronger brand consistency
Every image, banner, and video now reflects the latest version of Convert Pro’s brand identity.
Less reliance on the design team
Teams across marketing, documentation, and support can access assets independently.
Faster campaign launches
With ready-to-use visuals in Brandy, campaigns move forward without waiting on asset delivery.
Better partner collaboration
Affiliates and reviewers receive accurate, approved branding in a single click, which improves the credibility and appearance of third-party promotions.
Why Brandy Works for the Convert Pro Team
Convert Pro’s product team moves fast. Whether it’s a feature release or a new marketing push, visual consistency is essential. Brandy gives the team a centralized, visual-first platform to manage brand assets with minimal friction.
- Easy for anyone on the team to use
- Always updated and accessible
- Reduces delays in production workflows
- Keeps branding aligned across all channels
- Scales with product growth and feature updates