Brainstorm Force is the team behind some of the most widely used WordPress products in the world, including Astra Theme, Spectra Page Builder, Schema Pro, and Starter Templates. With millions of users and a growing portfolio of tools, the company operates at the scale of a full product suite — and with that comes the challenge of maintaining a consistent, trusted brand across multiple platforms.

To keep all their product brands aligned, Brainstorm Force turned to Brandy — a modern platform to organize, manage, and share digital brand assets across their internal teams, external vendors, and product communities.

The Challenge

With multiple products, distinct identities, and a fast-moving team, Brainstorm Force needed a system to avoid:

Scattered brand assets across cloud drives and Slack threads
Repetitive internal requests for logos, icons, fonts, and usage rules
Inconsistent brand presentation across web, YouTube, community docs, and social channels
Inefficient onboarding of new team members, designers, and contributors
Difficulty scaling branding operations across new product launches and updates

Each product had its own visual identity — but without a central source of truth, even small inconsistencies created friction.

The Solution

The Brainstorm Force team adopted Brandy to create structured, visual brand systems for each of their major products. Brandy gave them:

A centralized hub for logos, brand guidelines, templates, and media kits
Separate brand boards for Astra, Spectra, and other tools
Easy sharing links for internal teams, freelancers, and media partners
Real-time updates to keep all stakeholders on the latest brand assets
A scalable solution as they added new tools or rebranded existing ones

Instead of folders and file requests, every stakeholder could access the right version of a logo, font, or design spec instantly.

Implementation

The design and marketing teams worked together to build out structured brand boards inside Brandy:

Each product got its own brand space — color palettes, logos, typography, iconography, UI screenshots, and documentation
Internal documentation was updated to include Brandy links for easy access
Freelancers and partners were onboarded to Brandy instead of requesting assets manually
Team training was minimal — Brandy was intuitive and easy to use from day one

The Results

Stronger Brand Consistency
Each product within the Brainstorm Force suite now has clear, visual brand guidance, making it easy to maintain design integrity across assets.

Faster Internal Collaboration
From blog graphics to product screenshots and social assets, teams now work from the same source of truth — saving hours every week.

Smooth External Handoffs
Agencies, YouTubers, affiliate marketers, and translators now receive brand-approved assets via Brandy links, reducing back-and-forth and brand risk.

Scalability for the Product Suite
Brandy made it easy to spin up a new product brand guide in minutes — perfect for the rapid pace of WordPress product development.

Why Brandy Works for Product Companies Like Brainstorm Force

For WordPress product companies managing multiple tools, Brandy delivers a clean, collaborative way to:

Create distinct brand boards for every product
Share assets securely with contributors, partners, and the press
Maintain consistency even as teams scale
Simplify updates with a single source of truth
Reduce the dependency on design leads for routine asset sharing

It’s not just a brand library — it’s a visual system that helps your team and your users experience your brand exactly as intended.

About Brainstorm Force

Brainstorm Force is a global team of designers, developers, and marketers creating industry-leading WordPress products. Their mission is to help web creators build fast, beautiful, and scalable websites — powered by tools like Astra, Spectra, and Schema Pro.